The Impact of New Devices on Marketing
The Impact of New Devices on Marketing In the advent of Apple dropping the iPhone X , it seems that companies are updating devices, or coming out with new ones at a rate that we have never seen before. Advances in technology have always had a significant impact on marketing practices. In fact, the field of digital marketing is born of the age of the internet. It is a marketer’s job to identify the most effective medium to reach their audience, and how exactly to use that medium to their advantage. Mobile responsiveness We’ve seen this in many instances throughout history. Changing screen sizes have had a huge effect on mobile responsiveness. After all, would you stay on a webpage or read an email that isn’t formatted for your device? Bluetooth integration Bluetooth technology was introduced in the late 90s! This was one of the first times marketers could connect with you based on your proximity to a certain location. In fact, there are still man...