How To Brand Your new Business!
How To Brand Your new Business! Creating a compelling new brand is so much more than just getting the logo right. Below are the key things we’ve learned while working with start-ups that can help those embarking on the same journey; 1. Who are you? Finding both a distinctive brand name and an unused domain name is like finding a polar bear in a snowstorm. To avoid the disappointment of creating the perfect name, but finding it’s already used by a local kebab house, run naming work streams in parallel. It’s also worth trusting your instincts. Lots of successful businesses quickly pick a name and worry about embedding meaning into it later. 2. Be prepared to learn on the job, and learn fast Regardless of whether you’re the business owner, or the creative agency, everyone is learning on the job. Visionaries (as start-up founders often are) are not usually experts in marketing. They may have bags of enthusi...