Should you be Data Driven or Customer Driven
Should you be Data Driven or Customer Driven Let me just get this off my chest... I've really had enough of hearing Digital Marketing Experts repeating the same thing over and over again. You know, saying: "You MUST be data driven!". Everywhere I look there's someone else telling business owners and marketers to focus all their energy and time on numbers and statistics. THIS is why so many businesses are failing at digital marketing. Because all they see is numbers, graphs and budgets. They've completely forgotten there are people behind those screens. No, you shouldn't be data driven. You should be data INFORMED. You must be able to track, analyze and understand your data to identify the leaks in your digital marketing funnel. BUT in order to fix them, what yo...