Creative Strategies to Increase Mobile App Adoption
Creative Strategies to Increase Mobile App Adoption There are several well-known methods of increasing adoption and retention for mobile apps. Ensuring the onboarding process is as simple as possible and using push notifications are two well-known techniques to improve engagement. The following are a few of the more creative methods app marketers... Gamification Turning an app into a game is a great way to leverage the network effect. People love to be part of a community and people love to compete. If you can create a game within your app, you can reward users for referrals and for information that makes the app more useful. For example, CallerSmart is an app that helps users avoid unwanted calls and messages by providing information on unknown numbers. The information is crowdsourced, and users are rewarded for their info with points and badges. Not all users will want to share information, but many will – and that makes the app more...