Digital marketing

HERE IS WHAT YOU NEED TO KNOW TO DRIVE ROI WITH EMAIL! After 4+ years we’ve made some discoveries as to what kind of email gets our customers more business, and higher ROI long term. Some of this is through the prism of what works for tech contracting business and other similar businesses. They are built on high transaction value, long term, repeat business that requires technical skills their customers either don’t have or would rather not use. It’s somewhat different in other spaces. For example, some  pure e-commerce companies (depending on their market) or hospitality business we help may use strategies that fly directly in the face of these. Those organizations actually strive to achieve the “mistakes” noted in our recent Email Marketing Mistakes post. For them, they aren’t mistakes, but a proven email marketing strategy. Again, it’s all about market and audience; followed by measurement and testing.  “…..there is a continued underinvestment in email m...