How to get engagement on facebook in a unique way

Welcome to the bright side of branding, business, and being your own boss.We all know what we  like when we;re hitting a really good stride in our business and we feel like we have got a ton of momentum and then all of a sudden you hit that plateau and you feel like your audience and your community is bored, they have completely disengaged, and you are kind of in a rut.We have all been there.It happens from time to time and I wanted to address this with the three As of gettingout of a social media lull.The first A is: Attention.If your community has gotten a little bored with your content and you seem to be hitting a plateau with your engagement, it's time to grab their attention.One of the easiest ways to do this is capitalize on stories.Stories are a fairly new piece of the social media playing field, but they;re a really great way to stay top of mind.Why?Well, for example, Facebook stories are underused like crazy.You know what happens when you start using Facebook stories?You are at the very top of every ones news feed when they go on the Facebook app.How much time are we spending on that Facebook app?A lot!So it is an opportunity for you to be right there at the very top of it whenever anybody in your community opens the app.Facebook stories are a great way to get started.Also, Instagram stories keep you at the top of the feed in that app, as well.Instead of just posting to Instagram, draw attention to your Instagram post and draw attention to yourself using Instagram stories.Of course, one of my personal favorite ways to draw attention is by going live.Going live give an element to your content that pre-produced content, like our YouTube videos or our Instagram posts or a Facebook post, just do it because people know they can actually connect with you live.So if you want to engage your audience again, one quick way to do that is by going live.What you can do is pre-promote them or set up a series of lives by doing one a day or even one a week so people know exactly when they should be tuning in and coming to see you live every day.You have their undivided attention during that live stream and they are seeing you on a daily or weekly basis, so you grab their attention and pull them back in and get them reengaged with your content.The second A is: Ask and you shall receive.This seems so simple, but the amount of companies, brands, small business owners, entrepreneurs I see who don't ask any questions on social media is shocking.Just ask a question and see what happens.It is immediately going to boost your engagement.One quick little way to ask for engagement is on Instagram.We have been doing this on our instagram ;Double tap if you are a boss ;You are giving people an exact call to action that extremely easy for them to do, so immediately you;ll see a boost of engagement.So you;re just asking for it and telling them exactly what they need to do.You have to remember that just because you;re on social media all the time, doesn;t mean that your audience and community is.Sometimes you just have to tell them what you want them to do.Another way to ask for engagement is to do fill in the blanks.Those are a great way to boost your engagement.It could be even something really simple.Doing things like polls are another way to boost your engagement, or asking people their opinion on a logo or an outfit that you might want to wear.Those are a couple of ways that we have used in the past to boost my engagement and again get in front of my audience in a more engaged way and grab their attention, which we just were talking about.So make sure that you are asking questions.Don't forget that social media is a dialogue, not just a monologue  .It is important to ask and you shall receive, because if you are just talking at people they are going to tune out eventually.
The third A is: Audit.I can stress this enough.If you just continue to post the same things over and over and over again, people are going to lose interest.Thats just human nature.What you can do to audit your own content is pretty simple.Pay attention to the analytics on every social platform.Or, even more simple than that, is you can just pay attention to the posts that are getting a lot of engagement and which posts are not getting much engagement at all.What are the trends in those posts?Is there something that you are doing consistently that seems to be grabbing more attention?Okay, then do more of that.And, this goes for every social platform there is.Another thing that you can do to audit on social media is take a look at competitors or other people in your niche and see what they are doing that is working for them.On top of that, another thing that I love to do, is get ideas from other industries.So getting outside of your industry, because sometimes because of social media and we are all seeing what everyone else is doing, we all start copying each other within our industry.That is the worst thing you can do because your audience is going to get bored of it really fast.So look at other industries that aren;t even related to you and check out what they are doing and how you can implement some of their game changing strategies into your social content as well.Auditing doesn;t just go for yourself, it goes for other people as well.The final thing I'll say about this is don't be afraid to experiment.I just started doing new video content, short little mini clips is what are calling them,on my Instagram and I love them.They are getting so much engagement because it is fresh, it is new, and it is something we have  never done before.So dont be afraid to test.This is one big game and you have got to try new things to see what works.That is all part of the auditing process, as well.Pay attention to what works, drop what doesn't, and keep moving forward.One final bonus tip is YouTube.Shocker, I know, but YouTube truly changed the game for me when it came to my socialmedia strategy because its growing all of my channels all of the time.YouTube has helped me grow my Instagram, Facebook, Twitter, all of my followings, myemail list, which has been amazing for building a really strong targeted community.

Thanks for reading.
Wasiu Folorunsho Emiola
Founder(W3FEnterprises,Lagos ,Nigeria)
if you have any question.please e-mail me via:infodigital4all@gmail.com or call me directly :+2348079791052