Top 6 Digital Marketing Skills You Need To Grow Your business.
Top 6 Digital Marketing Skills You Need to Grow Your Business
When you learn digital marketing with us you will learn digital marketing skills that companies do not have and can’t do hence why they will hire you to do it for them either as a full-time employee or as an agency owner.1. Digital Marketing Fundamentals and Website Conversion Funnel
Before you can begin promoting any business, there are some fundamental principles that you need to understand. We will demonstrate the power of applying digital concepts across the marketing function in any business. You will learn and understand how to harness the power of digital marketing as a core driver of the marketing strategy for any company.You will also need to learn about website conversion rate and usability. You’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.
In ever aspect of life, there are principles that guide and controls the affairs. In digital marketing, and if you are looking to be an A-level digital marketer, then you need to know the understand the principles of Digital marketing.
In digital marketing, a vast majority are found wasting their time, concentrating on efforts that give them next to zero footing, fruitful online advertisers realize that there is three key rule that must completely be clung to with a specific end goal to accomplish long-term targets when it comes to digital marketing.
These principles give the premise to accomplishment no matter how you look at it in ranges, for example, social media marketing, search engine optimisation, and email marketing. Use these three principles and interweave them into everything that you do when it comes to digital marketing, and your long awaited success will, in the long run, be reached.
The most serious issue? The overarching attitude is by all accounts one of doing a minimal measure of work for the best return. It’s either conceived from sheer apathy, which is partially a result of our way of life, or one of the expectations of comfort and moment delight.
All in all, there are three most key fundamental principles that every intending online marketers need to both understand and cleave to. Regardless of whether you’re an entrepreneur at the most punctual phases of business, a startup digital marketer, or a veteran entrepreneur or manager, these three major principles ought to drive each online marketing choice you make.
What are the fundamental principles of digital marketing?
In this article by Forbes, they broke down the key principles of Digital marketing you should absorb, implement to grow your digital marketing skills and career. Here they are:- Value fosters authority – Always deliver value in your digital marketing campaigns.
- Stay consistent – Timing is everything.
- Share and be social.
Keeping this in mind, you should be aware that a successful digital marketing professional or agency need to understand how to create a Sales funnel or Conversion funnel for generating more paying customers.
Do you really know what Website Conversion is?
A website conversion is the most important factor to the success of your online marketing strategy and goals. It means getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, register for a webinar, download a whitepaper, or fill out a lead/contact form.
As an entrepreneur or individual who is intending to learn digital marketing from scratch, so as to acquire the right digital marketing skills you need to grow your business as an individual or agency.
What skill do I really need when it comes to Website Conversion?
Conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through… There is something called “Sales funnel” or “Conversion funnel” in digital marketing.
According to Wikipedia… A Conversion funnel is a phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale. The metaphor of a funnel is used to describe the decrease in numbers that occurs at each step of the process.
Looking at the definition above, you will realize digital marketing requires a process for collecting leads and nurturing them through a certain stage before they final transform to paying customers.
To acquire this skill, you need to have a serious look at conversion funnel and how to create a converting sales funnel. That’s why we’re here for you… In fact, this is an outlined module in our digital marketing training course syllabus.
Digital Marketing Fundamentals and Website Conversion Funnel skills Job Roles
If you have learned the fundamental Digital Marketing Fundamentals and Website Conversion Funnel skills with us, here are the job roles you can apply for in Nigeria or any part of the world.- Planning and strategy
- Marketing consultant
- Conversion rate optimization manager
- Digital marketing strategist.
- online marketing executive
- digital marketing manager
- digital marketing specialist
- web marketing executive
- online marketing executive
2. Search Engine Optimization
SEO! SEO! SEO!
All you hear when you ask someone about SEO is KEYWORD!!
Search engine optimisation is a methodology of strategies, techniques and tactics used to increase sales SEO isn’t keyword, clear that myth… SEO means “Search Engine Optimisation”.
And what that really means is optimisation tips and tactics for search engine – how well to grow your traffic and enhance your website and content for search engine visibility.
That I said SEO isn’t keyword, it doesn’t entirely mean we should ignore keyword when talking about SEO.
In fact, when you do a proper keyword research, you stand a better chance of ranking above your competitors for that specific keyword you want to rank for.
Keyword research is an important attribute for anyone who claims to an SEO expert. You should listen to this podcast I shared below, it talked about keyword research to grow your business.
According to Webopedia, Search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Image source: Quicksprout
Yes, obviously you do.
Looking the image shared by QuickSprout, you’d realise 93% of online experience begin with a search engine. Search Engine Optimisation skill is, in fact, one of the most important aspects of digital marketing.
Here”s why.
To see why SEO is so powerful. To spotlight the role it can play in marketing and communicating, SearchEngineLand published an article – “List of reasons why you need Search Engine Optimisation“, but I’m just going to pick out a few pointers for you.
- SEO will help people find your website: Your website is the first point of contact with your audience online. It can generate leads and attract potential new customers, partners or investors. But this only happens when people can find you online. Effective SEO can get your site on Google’s first page.
- SEO is not a cost but an investment: An investment is something that would appreciate over time and most probably, pay you BIG. This is simply SEO, it doesn’t require monetary input like advertising and email marketing. It’s a long time investment that will yield and give you a reasonable amount of organic traffic.
- SEO is a crucial part of your marketing mix: If you’ve been following my posts here on Digital Marketing blog, you’ll already know that I’m clear about the importance of SEO for marketing any business.
- SEO pricing is variable: There are no universal standards by which you can fix a ‘rate card’ for SEO services. Keyword analysis, link building and other SEO activities are unique, customised and tailored differently for specific situations.
- SEO Keeps You From Missing Out On Free Advertising: SEO lets you dictate how your business should be featured on search results. SEO helps you get your site visitors for free, if you’re are not engaging in SEO, then you’re letting a wonderful chance to get free advertising slip through your fingers.
- SEO Leverages Social Sharing: Are you engaged in social media like Facebook? SEO plays an important role here. Content shared by users on social networks are directly related to SEO specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share.
Now that you know how important SEO skill is, do you know what kind of skills do Search Engine Optimizers really need in today’s marketplace?
Should SEOs be trimmed into doing basic SEO and shut themselves out from other online marketing skills? Do you just want to focus on being a master of a specific type of SEO or a master of all?
Well, when it comes to the SEO skills you need as a digital marketer, here are the various types of SEO skills that you need to master to be a pro.
Here are 5 important SEO skills you need to have as an SEO expert
# Technical SEO: If you think Search Engine Optimisation is only about keyword, then be ready to be surprised.SEO isn’t just about stuffing your keywords in your content, there is a technical aspect of SEO you may need to know. SEO is about making websites better at both the page and server level in a structured way to enhance their chances of being found on search engines, with the eventual goal of generating traffic and conversion.
You need to understand the technicalities when it comes to optimising your page for search Engine traffic. To make you site appear on Google and other search engines, you need to know that a site must have been verified, submitted and crawled by webmasters. Fortunately, our training syllabus covers Technical SEO, you will learn to be a guru in it.
# Social Media Marketing: Social media is not a joke anymore, gone are the days when people only use facebook, twitter and the likes to keep in touch with families and friends. Social media marketing is a hot cake and this has been highlighted in one my previous article on this site.
Social bakers stats revealed that Facebook gets over 1.7 billion active monthly visitors and about 1.1 million active daily visitors. And Twitter is getting over 313 million monthly active users and 500 million tweets per day, isn’t this awesome?
Are you having goose bumps already?This is just another aspect of digital marketing of its own, the stats above highlights how busy the social sphere is lately. Social media marketing can be used as a means to reach targeted audience and in turn, grow your customers base, generate more leads and increase sales. I’ll be more elaborate as you read on.
# Link Building: An SEO expert that doesn’t understand the importance of link building is a long from being called a complete SEO strategist. With the rise in social media activities, link building has grown tremendously.
According to WordStream, Link building (alternative spellings include linkbuilding and link-building) refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimisation (SEO).
Google uses this tactic to rank a site on Search engine based on the PR (Page Rank) of the site linking to your site. If you are getting links to your website content from high authority sites, then it shows your site is credible and that can, in turn, be a metrics to move your website up the ladder.
# Usability & Information Architecture: According to SearchEngineWatch, SEOs should value the importance of good site usability. Site usability implies how your objects are placed on your page and if the information you provide on your site is useful for the users and if your site is easy to use and navigate.
Learning about information architecture is critical as well since it’s all about how you organize content on your site, decide on your folder structure, and how you label elements on your site. This is often an area where SEOs make mistakes especially when they take a keyword approach to IA.
Again, as competition increases and attention span of users decreases, it’s important to not let your visitors drop off your site.
# Content Marketing: Content marketing is the real deal when it comes to marketing online. Content marketing gets you the visitors or leads you’re looking for. The modern-day SEO specialist must understand everything when it comes to content marketing. This marketing skill is going to be explained below.
If you have not made up your mind to get the required digital SEO skill, I think you should by now.
We will equip you with the core understanding, technical know-how and insight to build and implement an SEO strategy that dramatically improves any website position and ranking with the most popular search engines. SEO is about attracting the right customers at the right time.
SEO Skills Job Roles
If you have learned the fundamental SEO skills with us, here are the job roles you can apply for in Nigeria or any part of the world.- SEO executive
- SEO Analyst
- SEO fresher
- SEM specialist
- SEO specialist
Next on the list, is…
3. Online Advertising, Traffic and Customer Acquisition
You must have come across the word “Online advertising” before, right?
Online advertising is sometimes referred to as paid channel marketing, Search Engine Marketing… If you are consistent with digital marketing practice, then you should In one way or another seen or heard the word “Online Advertising”.
Online advertising is sometimes referred to as paid channel marketing, Search Engine Marketing (SEM) or pay-per-click (PPC) marketing. Whichever the case, the ultimate goal of Online Marketing is to drive consistent traffic to your website.
Online marketing is an important skill for any wannabe digital marketer to have, with this skill you can carry out lots of effective advertising campaigns to drive and acquire paying customers.
Online advertisement is a billion dollar industry, with digital ad spending worldwide hitting $137.53 billion in 2014 and accounting for one-quarter of total media spending.
With this said, don’t you think taking up Digital Marketing as a career is going to pay off?
Let’s go ahead and see what online advertising really is…
What is Online Advertising?
According to Wikipedia, Online advertising, also called online marketing or Internet advertising or webadvertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.Online advertising is the activity of attracting public attention to a product or business through… Also, knowonlineadvertising gave a crystal clear definition of digital marketing, “the activity of attracting public attention to a product or business through electronic media.”
Online display advertising has come a long way and in this video shared by iab, the evolution of online marketing was broken down and explain.
You can see for yourself that online advertising has come a long way and its finally here to sta.
If you truly want to engage in digital marketing to acquire more customers and increase traffic, then, you must possess some personal marketing skills to be a reputable and a complete digital marketer.
Here are some personal qualities a great online advertiser must have.
A Freelance Content Strategist, Christina Adames shared on LinkedIn this wonderful piece. I will just list them out for you know the various qualities of an effective online advertiser.
# Conviction: Effective advertisers understands
the importance of craft and believe in their work. For you to be
hireable, you need to be sure and confident of your advertising
services. Regardless of your artistry and intuition, you need to stand
your ground sometimes and let the hirer know the best strategy for their
products.
# Artistry: An artist has a rare ability to
connect with the human soul and this can’t be taught. When it comes to
online advertising, your artistry must come-in-play and display your
artistic qualities in each and every unique ad campaign you run.
A good online advertiser should display an honest attitude when it comes to advertising ....
# Detailed understanding of the Product: No
business will offer you an advertising job if you don’t know “what, how,
why and where” of a product. You must have a proper and a well-detailed
knowledge of the product you intend to market.
# Honesty: Honesty for sure is an important
attribute for everyone, who wants to work with a dishonest person? A
good online advertiser should display an honest attitude when it comes
to advertising a particular product. Of course, gimmicks and marketing
trick works, but giving an honest view about the product is ideal.
# Influence: An effective advertiser should and must have the ability to influence and promote different products and services.
# Intuition: What does this mean? According to
English dictionary, it means an immediate cognition without the use of
conscious rational processes. A great online advertiser must be
intuitive with marketing online. With this traits, they can look deep
into prospective buyers emotions and their intuitive response to running
ads and their responses.
# Perception: Lastly, having a perception of your
audience perception is paramount. It as well, important traits for any
online advertiser. An advertiser should have an understanding of how
audience reads or listens so as to create a message in the right
context.
If you’re ready to jump in the pool of Online Marketing, why not attend our training today.
We will give you essential skills to plan, run and manage an effective online advertising campaign using Google AdWords,
Facebook and Instagram Ad, YouTube Ads, Gmail Ads, Twitter Ads, and
LinkedIn Ads. You will learn how to effectively target and re-target
ready to buy customers to achieve demonstrable ROI.Online Advertising Skills Job Roles
If you have acquired the fundamental Online Advertising skills with us, here are the job roles you can apply for in Nigeria or any part of the world.- Online marketing executive
- Digital marketing manager
- Digital marketing specialist
- Web marketing executive
4. Analytics
Have you even asked yourself, what is the secret of every successful Digital Marketer?
Apart from knowing how to run successful ad campaigns, don’t you think there is more to that success?
Okay here’s the deal…
Analytics tools are also very useful in determining how visitors discover and ultimately interact… As an aspiring digital marketer, Analytics is the only thing you need to study how well your ad campaigns are performing, Also, analytical skills also help you to understand who, how, where and when your potential visitors are visiting your site. You use the Analytical skill basically to understand overall user behaviours on your advertising campaigns and website.
Advertisers do not just publish ads to the web and sit to hope for the best – they must know exactly how well their ads are performing, and the traffic source of their visitors. This is why analytics is a decisive component of any online marketing strategy.
Analytics tools are also very useful in determining how visitors discover and ultimately interact with your website, a process known as attribution modelling.
Google analytics is one of the best tools for analysing user behaviour, in this video shared by, they explained how important analytics is to the success of your digital business.
Analytical skills is an important skill for any business person and not only digital marketers, this is because, it gives you the ability to collect, gather, visualise and analyse information in details. It also includes the ability to see a problem or situation from a different perspective.
In this article by Marin Valchev, he broke down everything you need to know about Analytical skills and but I’m just going to share his infographics right below.
We at W3FEnterprises has vowed to help you harness the Analytical skills if you let us, we will guide you through analytics and other data sources to better understand site visitor characteristics and behaviour. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.
Analytical Skills Job Roles
If you have acquired the fundamental Analytical skills with us, here are the job roles you can apply for in Nigeria or any part of the world.- Senior data analyst
- Junior data analyst
5. Social Media and Community Marketing
According to Wikipedia, Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on the needs of existing customers.
Business today have been able to build a strong brand around social media, they consistently use these platforms to engage with their existing and potential customers to grow their brands.
Community marketing is a strategy to engage an audience in an active, non-intrusive prospect . As a digital marketer, social media and community marketing skills are important for you to have. You need these skills to help business manage their social media accounts, as well as, help them run successful ad campaigns on these social media platforms.
We will give you the knowledge to plan and manage your communications and marketing through rapidly emerging and influential social networks. You will understand how to engage with customers across a wide range of social media platforms.
Looking at the social media statistics above, you’d realize how important social media marketing is. The chart shows that Facebook topping other social media platforms and getting more active visitors. Facebook, Twitter, Instagram and other social media platforms are heavily visited on a daily basis, And these social media accounts are being used to generate new leads for your business via paid advertisement.
People who invest in SEO understand that search engine traffic is a long term goal, while SMM… Social media and community marketing is a very important digital skill any digital marketer must have.
Here are 5 Importance of SMM (Social Media Marketing)
# Generating Traffic: People who invest in SEO understand that search engine traffic is a long term goal, while SMM gives you the desired traffic if you know how to target the right audience.#SEO: Social networks themselves are becoming search engines. For instance, Facebook’s graph search or Twitter being a real-time search engine. Your efforts through social will become more noticeable in your SEO strategies. You can no longer leave one for the other without compromising your SEO results.
# Branding: With every profile being unique, branding becomes very easy via social media. For many businesses, your social profile may be more important than your website. How they interact, the look and feel of the profile, all encompass the general characteristics of the brand.
# Mobile: With the world going mobile, many of the social media sites are access via a mobile phone or tablet. When developing your strategy, consider everything carefully putting into consideration that activities are carried out more on mobile than PCs.
Read this post by Hootsuite on the benefits of Social Media for Business. With all these being said, your Community and Social media marketing skills need to be well polished and mastered.
At W3FEnterprises, we will give you the knowledge to plan and manage your communications and marketing through rapidly emerging and influential social networks. You will understand how to engage with customers across a wide range of social media platforms.
We will also give you the techniques and tools to harness the opportunities provided by best practice social media marketing. You will also learn how to implement the full range of advertising and social features in order to build and sustain relationships with customers.
Social Media and Community Marketing Skills Job Roles
If you have acquired the fundamental Social Media and Community Marketing skills with us, here are the job roles you can apply for in Nigeria or any part of the world.- Marketing Manager
- Social Media Manager
- Social Media Coordinator
- community manager
- social media executive
- social media account manager
6. Email Marketing, Lead Generation and Affiliate Marketing
These are three key skills in digital marketing. When it comes to lead generation, we have to bear in mind that Email marketing is one of the most effective ways of nurturing leads and turning them into paying customers. And a successful affiliate marketing can be achieved using email marketing strategy.
Quickly let’s just look at each of them and their meaning:
What is Email Marketing?
According to Crossware, Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.However, the term Email marketing is usually used to refer to:
- Sending electronic mail with the purpose of growing the relationship of a merchant with its current or existing customers and to promote customer loyalty and repeat business.
- Sending electronic mail with the purpose of acquiring new customers or nurturing existing customers to purchase something immediately.
- Adding advertisements to emails sent by other companies to their customers.
- The Importance and Benefits of Email Marketing by ShoutMeLoud.
- How to grow your business with email marketing in Nigeria or anu other country of the world.
- The Top 10 Stats from 2016 that Show the Importance of Email Marketing by Skyworld.
What is Lead Generation?
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. (Marketo)You can break “lead generation” up into two major categories: they are inbound lead generation and outbound lead generation. I won’t be writing in-depth about this, but here is a link for you to read more about lead generation.
I will just leave two words for you (nurture and customer retention marketing strategies) as you need to keep that at the back of your mind.
What is Affiliate marketing?
Wikipedia defines Affiliate marketing as a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.Affiliate marketing is now a big business online. You can get thousands of dollars doing affiliate marketing.
If you have any Question:Call me :+2348079791052
Wasiu Folorunsho Emiola
Founder:W3FEnterprises,Lagos,Nigeria
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