Everyone Needs A Digital Marketing Plan

 

All business owners have digital marketing in the back of their minds. They know this is an approach they have to adopt in order to be relevant today. However, they struggle to integrate this into their current marketing strategy.
Having a clear understanding of what you are currently doing and where you want to be is the first step of the digital marketing planning. In order for you to outline your plan, you should be able to figure out where you stand and how much you have to do to achieve digital marketing excellence.
According to a survey, nearly 50% of businesses don't have a clearly defined digital strategy. Often, we create this perfect plan but then the person or team in charge doesn't follow it on a day-to-day basis, and so the goal is hard to reach.

It is crucial to define and monitor the right KPIs for your business and work hard toward achieving them. Measuring them in real time helps make any adjustments to avoid failure, especially when these KPIs are not even close to being reached. Having a dashboard that provides you these metrics can help make adjustments in a timely matter.
Relying On Offline
Creating a digital marketing strategy is no different than creating any other marketing strategy. The challenge here is in knowing how to convince top management that you need one. It's easy for those of us who have been around this digital environment for a long time to realize this is something indispensable. We believe in it and have been a witness to its success. However, not everyone has this mentality, and our lack of empathy for these people and our sense of obviousness doesn't help us sell very well.

You would think the digital revolution would change the state of mind of owners, CEOs, managers, etc. Unfortunately, people still rely on offline and traditional efforts and think this will always work. It's hard to make people who have relied on that approach for a while to reallocate budget for digital, especially if they don't know why.
Whynot Start Now?
To your Success
Wasiu Folorunsho Emiola
Founder W3FEnterprises,Lagos,Nigeria
Questions call me directly:+2348079791052