Digital marketing

How much time should you be dedicating to social media each week? Online marketing is an investment in your business. In this short, interactive guide, we'll ask you a few simple questions to make sure you're equipped to invest your advertising dollars wisely and reach your marketing goals. Before you take advantage of all that online marketing can do for your business, make sure you know the basics.  Difference between ads and "organic" search results Let's say you're advertising your products or services with AdWords, Google's online advertising platform. When someone conducts a Google search for terms related to your business, your ad can appear on the top or bottom of the Google search results page with an ad label. Your ad's placement is primarily based on how relevant and useful it is to what the person searched for, your bid, and a few other factors. The other section of the page shows "organic" search res...

1. Digital Marketing Levels the Online Playing Field Gone are the days when business owners still welcome the notion that  Digital Marketing  is only for the likes of multinationals and large corporations that have the ample resources required to mount an online marketing campaign. Digital Marketing actually levels the playing field, providing small and medium enterprises with the chance to compete against the big boys and attract their share of targeted traffic . With digital marketing, Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call centre, small businesses can engage effectively with multiple customers, even to customers from many parts of the world even if they don’t have physical stores or branches in these locations. 2.  Digital Marketing Is More Cost-Effective than Traditional Marketing Small businesses have very little resources and eve...

 As consumers spend more time using the internet and less time with other channels – advertisers are also forced to follow this trend. The ads have to be there where the eyeballs are. Unfortunately, digital marketing is not as simple and straight forward as traditional marketing. Digital marketing is best done in-house and cannot be outsourced to a digital marketing agency for various practical reasons. This is the reason that digital marketing experts are sought after all over the world right now and the demand for such candidates will only go up in the future. If you have a marketing background and want to become a digital marketing expert; you may be wondering which is the best way to go about it. There are several courses on digital marketing which are being offered as workshops, online courses and one-on-one coaching programs.   There are certification exams such as HubSpot Inbound Marketing certification program and Google Adwords certification . Bu...

                                      Sales  Techniques that Work 1. Challenging the Status Quo Most salespeople see the sales process as a linear process. At some point, it has an end – the prospect will choose either you or your competitor. The truth is that those are not the only two end points. There’s another option – no decision – which is chosen all too often. Studies show that 20 to 60 percent of deals in the pipeline are lost to “no decision” rather than to competitors. It’s only by Challenging the Status Quo that you can get your prospects to see that change – i.e., adopting your solution – is necessary. 2. Finding Your Value Wedge How much overlap is there between what you can provide to your prospects and what your competition can provide? Most B2B salespeople a...

                                        What Is SEO & How SEO Works It might be close to Rocket Science or Brain Surgery but SEO isn’t as mysterious as many make out… so here it is – Search Engine Optimization demystified and deconstructed… The main mission of it is to discover all the errors and disadvantages of a website that is its position in search engines and to help you find potential solutions to those problem.    Sooner than later,there will come a time when every web project has to be faced with an audit of it .                                      What to expect from an SEO Audit? You should expect 3 things: A description of the curren...

10 Ways to Boost Facebook Engagement 1. Show Your Personality Social media is just that -- social! And everything you post for your business on Facebook should portray your company's personality. What if your business's personality hasn't been established yet? 2. Ask Questions Asking your fans questions & using fill-in-the-blank posts are some of the easiest ways to get people to engage with your posts. That's why we devoted 2 categories of our to nothing but questions & fill-in-the-blanks! For me, these are the 2 best categories in the engine. Don't tell anybody... but when I'm craving some Likes & comments from my own Facebook friends, I'll post a few of these suggestions just to get my community talking. Works like a charm. Every time. Here are a few I just found in the engine that might work well on your fan page today: How many rings before you answer the phone? What's the first luxury car the pops in your head? ...

      5 Top tools for Digital Marketing          When it comes to digital marketing, few things are as important as the tools digital marketers rely on to get their jobs done. These include everything from social media platforms like Facebook and Instagram to analytics tools like Google Analytics. Allowing marketers to create, test and measure the performance of their campaigns, digital marketing tools ensure that marketers can launch and test campaigns quickly and effectively. Here are the five common digital marketing tools. 1. Social media platforms A common part of any integrated marketing strategy, social media platforms like Facebook , Instagram and Snapchat are a great way for marketers to engage with their audiences and generate buzz around their brand. In addition to the standard features these platforms offer, there are also some features that are designed specifically for marketing. These include Facebook...

            7Steps needed to becomes a Social Media Manager 1. Ask yourself if Social Media Management is right for you. Be honest with yourself and ask if you can honestly see yourself doing this job. Can you represent businesses in Social Media platforms, add value and enjoy the process?   2. Get the foundation knowledge. You don't have to know it all when you're just starting out BUT you need to know enough. It's impossible to know it all when it comes to Social Media as it is constantly in a state of flux and there is always something new to learn. "Fail to Prepare, Prepare to Fail" is my motto. Get to know the platforms, read as much as you can and watch videos. At the end of the day you are selling yourself and what you know about Social Media as a service so make sure your product is quality.                              ...

The Top Three In-Demand Digital Marketing Skills & What They Pay   Digital marketing skills, specifically tech-based skills, continue to drive demand for high-end, niche talent in the 2017 marketplace. With the limited talent pool available in the U.S., professionals with these skills are seeing a surge in their value from businesses looking to integrate new technologies and strategies to get an edge over their competitors. Companies that hope to continue to grow and expand in 2018 should consider hiring for these digital marketing skills that are in high demand. To land the talent you need with these skills, you need to offer a competitive salary based on the average ...

                              How do search engines work? Although search engines are basically just navigators of the internet, it would be impossible to imagine the internet without them. Due to the sheer size and depth of the World Wide Web, this very wealth of information becomes meaningless or unusable without search engines. Search engines basically perform three tasks: 1) They search the World Wide Web using specific words or phrases. 2) They index the results they find and their locations. 3) They provide a user access to this index and the ability to search it using combinations of words or phrases of their choosing. Today search engines perform billions of queries every given day and are constantly in a process of evolving and reinventing their services to balance the needs of websites, users, and advertisers.It all s...

41 Must Have Digital Marketing Tools to Help You Grow Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are expected to be a million places at once. Whether we’re digging through data or fine-tuning our social presence, relying on the right digital marketing tools means saving time and maintaining our sanity. We’ve set out to put together a list of tools that are valuable to marketers of all shapes and sizes. After all, no two marketing teams are created equal. It doesn’t matter if you’re on a pint-sized team or you’re looking for enterprise-level digital marketing tools–this all-inclusive list has you covered. To make it easier to navigate to the products you need we’ve added the jump links below. Please note that the ordering below is simply to organize the tools and is not indicative of preference. If we had the time, we’d use them all. Digital Marketing Tools by Strategy: Organic Social Media...

40+ Best Free Tools to Utilize Social Media to the Fullest. I just discover and i think it contains some useful information regarding digital Marketing  tools. Here are the list: Tools for beautifying your posts Canva. Adobe Post   Content curation tools Buffer Bundle post for more visit:  https://www.templatemonster.com/blog/free-social-media-marketing-tools/ To your Success Wasiu Folorunsho Emiola Founder (W3FEnterprises,Lagos,Nigeria) Questions: call my directly :+2348079791052

                     Introduction to Search Engine Optimization What is SEO? SEO or Search Engine Optimization is the process or science (and sometimes an art in itself) of maximizing the visibility of websites in search engines, in the results they generate and getting the optimum level of relevant traffic directed to one’s site, thus the word optimization is used. This involves a lot more than one would have guessed, from the way that a site is structured, the manner in which it connects to other websites, to the words used in the main areas of the website. It is common knowledge and now statistically proven that the higher up or earlier a website appears on a search engines results page, the more traffic it is likely to get from the users of that search engine. The second factor to influence traffic is frequency of appearance on the results page, or how many times a certain websi...