7Steps needed to becomes a Social Media Manager

1. Ask yourself if Social Media Management is right for you.

Be honest with yourself and ask if you can honestly see yourself doing this job. Can you represent businesses in Social Media platforms, add value and enjoy the process?

 2. Get the foundation knowledge.

You don't have to know it all when you're just starting out BUT you need to know enough. It's impossible to know it all when it comes to Social Media as it is constantly in a state of flux and there is always something new to learn. "Fail to Prepare, Prepare to Fail" is my motto. Get to know the platforms, read as much as you can and watch videos. At the end of the day you are selling yourself and what you know about Social Media as a service so make sure your product is quality.

                                   Video Produced byTomassively

3. Get your hands dirty and get some experience.
The way I did it was to offer to handle the Social Media for my employers at the time.You could even offer your services for free to a local business. You' be gaining experience and building a portfolio to lead to more business and referrals.

4. Get your own Social Media Watertight.

This is where people will go to check you out first and it's a good place to showcase your expertise. Its doesn't matter about having thousands of fans or followers just yet (they will come organically and it takes a little time). What's important is that your Social Media is well organized, regularly updated, engaging and providing good content.

 5. Offer a Free Social Media "Health Check".

This technique opened lots of doors for me. Promote the service through your Social Media platforms and in the networking events. You can use free online tools to give the business a percentage score (Use sites like Klout and tools offered by Hubspot) Just by offering this free analysis and highlighting areas where the business can improve in SM platforms will give you an "in" to get the Social Media Management work.

6. Put on a local Seminar/Webinar.
Make the first one a Free Social Media in Business seminar and invite businesses from your locality. I used this technique to offer some good, usable content for them to take away but also to show how much is involved and why they would be better off OUTSOURCING to you!


7. Network, Network, Network.
Networking events are a great place to start to get new Social Media Management business. Go to as many as possible. Business Breakfasts, Cocktail evenings, Networking Clubs etc.
This is were I first started to get noticed and put myself out there as the Local Social Media Manager and it's a great way to get referrals. You'll find that once you get your first few clients you'll get referred and referred to more businesses.

 To your Success
 Wasiu Folorunsho Emiola
 Founder (W3F Enterprises,Lagos,Nigeria)
 Questions:Call me directly on:+2348079791052