Why I am so frustrated with social media marketers.

                      Why I am so frustrated with social media marketers.

I am so frustrated with social media marketers.

They think that Facebook is the only marketing channel, Snapchat is brand attention and spending money on influencers with 10,000 followers on Instagram is a good investment.

Most people want quick wins and so the Facebook advertising tactics to amplify their brand and get attention are invested in. Nothing wrong with that.

But if that is all your investing in it is short sighted and stupid (sorry to use that word).

What is often forgotten is the long game.

Many marketing managers are trying to keep their CEO’s happy and not telling them what they need to know.

1. Content is everything

Content marketing is the cheapest and most effective way to do SEO these days.

Not only does writing high quality content produce links at a quicker pace than building them manually, but it’s also cheaper. Plus, your content will naturally get shared on Twitter, Facebook, Google+ and Pinterest.

I’ve always built my organic search traffic through content marketing. “Why?” you may ask. It’s cheaper, and it provides faster results.

 We didn’t build one link manually… we just spent our time and money on content marketing.

If you don’t think content marketing is the new SEO, let’s take a look at some content marketing facts

According to Hubspot here are some cold hard numbers about content marketing.

• B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.
• B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month.
• Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts.1

 

2. Your email list is essential

It was an event in Chicago that I had one of those moments.

I had mastered the art of content marketing and was getting a ton of traffic and I was listening to some hard core digital marketers. You know….the ones that test, measure and tweak every stage of the sales funnel.

I started to realize that I hadn’t invested enough time and attention to making sure the traffic converts to my email list. I had become a content creator and traffic watcher junkie and not a traffic converting ninja.

So….I had a problem

And then I had an “aha” moment.

I didn’t have a traffic problem but a conversion problem. I needed to focus on converting traffic and trust into leads and sales. The number one marketing tactic to achieve that is building your email list and using it well.

Some email facts

According to data from Campaign Monitor,

• For every $1 spent, email marketing generates an average of $38 in ROI.
• Not only that but marketers are 6x more likely to get someone to click through to their websites from an email than from a tweet.
• Most people can't do without checking their email in a day.

3. Search engines need your investment

In a world where Facebook wants to charge you money to get any attention or traction the need for great organic and earned marketing is more important than ever.

That reality became apparent when I discovered an insightful and relevant post on the importance of search engines from Search Engine Land and discovered a mind blowing fact.

An SEO fact

The hard fact “SEO produces 300% more traffic for content sites than social media“.

As websites have evolved most brands have become publishers. That is a content site.

But there is a problem with SEO

It takes time and it’s effort can take many months and even years to show results.

But don’t let that stop you investing in one of the most important traffic generation projects that will just keep giving for years.

An the smart digital brands that know about it’s importance and have discovered it’s digital marketing magic.

So…what do you need to tell the CEO?

The smart savvy marketers have realised that these three realities are needed to produce marketing that keeps giving and makes money.

An ongoing investment in sustainable digital asset brand building with a real ROI.

It is not a quick fix.

Building a successful business in a digital world needs you to play a long game.

Today, every company now understands the need to market digitally. Companies are forced to navigate dozens of different digital marketing channels to both acquire and communicate with new customers and existing customers.

Needless to say companies that want to stay ahead of their competitors need to acquire digital marketing skills...This also translate into huge job and career opportunities for certified digital marketers.

Digital Marketing is projected to be one of the fastest growing sector for job opportunities! Above all, people who enter the digital marketing field are virtually guaranteed excellent job security.

Marketing is the lifeblood of every company however, marketing has gone digital. Hence why a wide variety of companies are looking for the top 1% digital marketers to hire with enhanced salary growth.

Businesses are forced to navigate dozens of different channels to both acquire and communicate with new customers and existing customers, and needless to say...

...they can't do it alone.

That's where YOU come in...

Today, companies need skilled marketing professionals who are able to:

★ Leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients...

★ Architect "conversion funnels" that seamlessly and subtly convert strangers into leads, leads into customers and customers into raving fans...

★ Establish a "value first" content marketing strategy that enhances brand authority and generates free, organic traffic...

★ Build and monetize large email subscriber lists...without resorting to spammy tactics...

★ Engage with customers via social channels such Facebook and Twitter to grow a brand's reach and credibility...

★ Optimize search networks like Google, Bing and other, so the brand can both be found and accurately represented...

★ Track and measure the key metrics that matter, so decisions can be based on data, not hunches...

★ Run split-tests that improve conversion rates and reduce acquisition costs over time...

To your success, 

Wasiu Folorunsho Emiola

Founder (W3FEnterprises,Lagos,Nigeria)

Questions? Call me directly +2348079791052