This is what digital marketers use now

                                   This is what digital marketers use now

Here is the thing, whenever a new app or technology is released, marketers are among the first to experiment with it -- and to start creating new content with it.

That's because marketers are constantly competing for their customers' attention on social media and the internet hence, they often find the most innovative and engaging means possible to get their customers attention.

And right now, that means creating video content.

Which is why the need for creating video content and the strategy for duplicating this same videos across different platforms is important

Okay, let us get back to today's topic

The truth is, there is no going around producing a video for your products and services online.

You must create video content if you want to broaden your business reach and connect with audiences across platforms -- such as on blogs, YouTube, social media, and search engines. 

Video content production is not up-and-coming anymore. 

Audiences want to see more video content, and other marketers and publishers are creating more videos in response.

In the 2017 State of Inbound report, nearly half of marketers reported they would be investing in creating YouTube and Facebook videos in the coming year.

And according to Cisco, video content will account for 69% of all consumer internet traffic by the end of this year.

Are you ready to start creating video content as part of your marketing strategy?

In this post, I will be giving you some ideas for videos you can film. integrating them into your marketing.

So let’s continue, here are some video marketing ideas to try.

Many marketers know that they need to start using video, but when it comes time to sit down and create one, they're lost for what to do.

Here are a few ideas for both pre-recorded and live videos that your business could actually use.

Pre-Recorded Video Ideas

Beginner

1. Create short “thank you” videos from your team to new customers or customers that you upsell.
2. Film 15-second testimonials from real customers and evangelists.

Intermediate

1. Film extended customer testimonials and user cases.
2. Create longer product demonstrations and whiteboard-style instructional videos.
3. Do a short introduction of the company, its mission, and vision.

Advanced

1. Create a full product demo.
2. Turn blog posts into short, how-to videos and summaries.
3. Film longer interviews with key members of the company.
4. Shoot live presentations performed by company members and add in their slides in post-production.
5. Create videos for each of your calls-to-action (one for “call us,” one for “sign up for a free trial,” one for “tell your friends and get free credits,” etc.).

Live Video Ideas

Beginner

1. Use Facebook Live or Twitter to broadcast from cool industry events you, your manager, or your CEO are attending.
2. Use Google Hangouts or Skype as a way to thank customers on a special occasion (one year of working together, etc.).

Intermediate

1. Hold a live Q&A / Ask Me Anything session with employees or visitors.
2. Live stream a conversation with a thought leader or influencer who is relevant to your audience.
3. Live streaming of relevant in-office events to showcase your company culture and thought leadership events.

Advanced

1. Show a live demo with your sales reps and include an open Q&A.
2. Film a live presentation with open Q&A.
3. Stream a “day at the office” with a company executive.

So, now that you have the topics and the inspiration to create video content, try and you will wonderful result

To your Success

Wasiu Folorunsho Emiola

Founder (W3FEnterprises,Lagos,Nigeria)

Questions? Call me directly +2348079791052