Follow the Facts (data) not Faith

                                           Follow the Facts (data) not Faith

Hello,

Whether you like it or not, all marketers need to dig in to the numbers in order to improve their marketing campaigns.

The ability to successfully analyze data collected through the technologies you use for marketing is an approach not many marketers have taken the time to discover.

A large number of marketers have over time adopted faith based marketing strategies.

But, those who have adopted data based marketing strategies, are welcomed with new and better marketing opportunities.

One of the most important aspect of marketing is knowing where your audience is.

As marketing data provides marketers with the opportunity to know the geographic location of their audience, the social networks their audience use the most, and their typical device usage.

Knowing this information will help you to create more content catered to the regions that view your content the most.

If you have a lot of interactions with your content from the younger demographic for instance, you should think about creating more content that will engage that demographic the more.

Or if you see that more people are reaching your content via Twitter, make sure you promote your content more on Twitter to increase views.

Another big task faced by marketing managers is making sure to stay on budget while providing the targeted ROI.

With the use of data, marketing is more focused and targeted, allowing marketing managers to stay within their budgets.

The scariest and best things about data driven marketing is using it to gain a competitive advantage.

Which basically is the ability to know how you rank against your competitors and how you can surpass their marketing initiatives.

This is power that different types of marketing data has provided to businesses

Here at W3FEnterprises(Nigeria), we measure everything; not because we're a bunch of data-heads but because data has many uses and can truly transform your marketing if you know how to use it.

Want to find out more?

Here are 5 ways to use data to transform your marketing.

1.) Invest in What's Working

The days of "I know half of my marketing is useless, but I don't know which half" are over.

The internet and marketing tech tools make it possible to measure and analyze all of your marketing programs to understand what's working and what's not.

Marketing analytic tools let you dive deeper into your specific business's campaigns to understand which marketing channels (search engines, email marketing, advertisements) or campaigns drive the most traffic, leads, and customers for you.

2.) Find Opportunities to Improve

Hand in hand with finding what channels or campaigns are most effective for you, is finding room for improvement among under-performing channels or campaigns.

For example, you might find that organic search traffic is converting into leads at a lower rate than social media traffic.

In that case, maybe you should look at which pages get the most search engine traffic and how you can optimize calls to action on those pages.

As another example, you might find that one landing page is converting visitors into leads at a lower rate than another.  

What can you learn from the better performing landing page to improve the other?

3.) Stay on Track and Learn Constantly with Real-Time Data

If you look at your metrics once a quarter, you only have 4 opportunities per year to learn from your campaigns and improve your marketing efforts.

Marketing analytic tools give you the opportunity to look at your data in real-time and compare campaigns more easily, giving you more opportunities to learn from and improve your marketing.

These real-time metrics also give you the opportunity to check in on your progress towards your lead generation or other marketing goals.

If you only look at your metrics at the end of your cycle, it's too late to make sure you reach those high level goals.

4.) Learn About Your Market

Solving your market's problems is the key to success.

No one cares about your products or services (except you).

As David Merman Scott says; what people care about are their problems and how to solve them.

Using online marketing data, you can learn what your market's problems are.

Look at the keyword phrases people are searching for in search engines or look at what people are talking about in social media in order to gain valuable market insight.

5.) Create Unique, Remarkable Content

People love data-focused content.

At W3FEnterprises(Nigeria), we create a lot of content!

We think about what unique data we have access to and share it with our audience.

If you don't have your own data, see what other data is available and relevant and share it along with your insights.

Or, if your reach is large enough, consider doing a survey to collect your own unique data that you can then share back with your community.

In all, every marketer is looking for a way to improve their customer’s loyalty and user experience.

With so many players in the game, data is a marketer’s secret weapon to beating competitors and finding new opportunities.

With the way our digital landscape is changing, data in marketing allows marketers to treat their customers the way they want to be treated – like humans.

The opportunity to provide your customers with a meaningful and valuable relationship lies in the way in which you use data to execute your next data driven marketing campaign.

 To your success, 

Emiola Wasiu Folorunsho

Founder 

W3FEnterprises

Questions? Call me directly+2348079791052