Digital marketing

The first steps to a new job in Digital Marketing Whether you’re starting out in an industry for the first time, or are ready for your next challenge, the first step when looking for a job is defining what is important to you. Let’s start by thinking about what you enjoy, and which industries or companies would suit you best. If you could list five things you want from a job, what would they be? Do you love helping people learn, or enjoy working with numbers—or perhaps you want a position that offers flexible hours? To get to know yourself better, ask your friends, family and colleagues which words they think describe you best and what your greatest strengths are. Personality tests can also help you recognise the traits that come to you naturally. The most popular one is MBTI, but there are many others available online to choose from. Once you’ve defined what your dream job could look like, the next step is to identify the skills you have to offer. Begin by writing down y...

How To Brand Your new Business! Creating a compelling new brand is so much more than just getting the logo right. Below are the key things we’ve learned while working with start-ups that can help those embarking on the same journey; 1.      Who are you? Finding both a distinctive brand name and an unused domain name is like finding a polar bear in a snowstorm. To avoid the disappointment of creating the perfect name, but finding it’s already used by a local kebab house, run naming work streams in parallel. It’s also worth trusting your instincts. Lots of successful businesses quickly pick a name and worry about embedding meaning into it later. 2.      Be prepared to learn on the job, and learn fast Regardless of whether you’re the business owner, or the creative agency, everyone is learning on the job. Visionaries (as start-up founders often are) are not usually experts in marketing. They may have bags of enthusi...

1. Reflect on the Successes and Shortcomings of the previous year In order to plan for the future, it’s important to know your current benchmarks. What were the wins of 2017? Answering the following questions will help you identify the current status of your digital maturity and may give you inspiration for a 2018 vision: How do you differentiate yourselves from the competition? Does your team work from one content calendar? How do you manage digital content and assets and what are your operational pain points? How do you personalize your message to make it relevant? Are your digital channels siloed, coordinated, or cross-channel? What data do you have on your customers and how do you measure the effectiveness of marketing campaigns? By establishing the current state of your marketing program, you set the foundation to measure future progress. 2. Set a Vision Identifying an ideal future state allows for key stakeholders to align under a unified vision. How broa...

Marketing Tips For Small Business In 2018   Effective marketing requires a consistent awareness of upcoming trends and emerging channels. Even if you feel confident in your business's current techniques and strategies, you should keep an eye on what’s coming next so you can stay competitive and ahead of the rest. To keep your small business successful in 2018, here are five marketing tips to help you. 1. Blog With Expertise If you’ve been in the marketing industry the past few years, you know that blogging is a trend that virtually every business has adopted. Blogging is a great way to utilize search engine optimization practices and get your small business noticed . Unfortunately, many businesses focus on frequency and forget the importance of quality. By optimizing your website for search engines with quality blog posts, your business will appear at the top of search results for topics related to your service offering. This will lead to more visitors to your w...

You Need to Use Emails in Your Marketing Strategy Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant?   Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms aid in giving businesses the power to reach customers--and potential customers--in a quick and easy way. As you grow email subscribers, it’s important to remember that you are not just hoarding email addresses. You are growing a database of people that, in one way or another, care about your product. When someone opts-in, they’re letting you know that they might be interested in what you have to say! Do not take this lightly, this is your chance to land in their inbox and add value to their day. So,  why exactly do you need an e...

Everyone Needs A Digital Marketing Plan   All business owners have digital marketing in the back of their minds. They know this is an approach they have to adopt in order to be relevant today. However, they struggle to integrate this into their current marketing strategy. Having a clear understanding of what you are currently doing and where you want to be is the first step of the digital marketing planning. In order for you to outline your plan, you should be able to figure out where you stand and how much you have to do to achieve digital marketing excellence. According to a survey, nearly 50% of businesses don't have a clearly defined digital strategy. Often, we create this perfect plan but then the person or team in charge doesn't follow it on a day-to-day basis, and so the goal is hard to reach. It is crucial to define and monitor the right KPIs for your business and work hard toward achieving them. Measuring them in real time helps make any adjustm...

Here @W3FEnterprises,Lagos,Nigeria....We continue to learn from the industry expert .Thank to the Vbout Academy.... Congratulation ...to our CEO