Digital marketing

                                          Online Business, Where do I start? You’re really doing a very brave thing when you’re starting and growing an online business. Something most people never have the guts to do. You’re striking out into the unknown, feeling both fearful and excited at the same time. It’s an odd mix of emotions and feelings... But as uncomfortable as it can be, it lets you know you’re alive. That sinking stomach… The racing heart… The sweaty palms… And the BIG, nagging question… Where do I start? I know how you feel - because I’ve been here myself. It seems like yesterday. Do you want to make money online? But you're sick of getting nowhere? I didn't know where to begin I was really excited about the idea of making money online. I spent a lot of time reading blogs and watching videos,  but even with all this knowledge, I still d...

                                     Grab and hold you website visitors attention    There are tons of articles and videos out there on how to get loads of visitors to your website. Not so many on how to get them to do what you want once they're there. Time for a remedy We live in a world of short attention spans. Attention span is the amount of time that a person can concentrate on a task without becoming distracted. Since that task can be learning about your product, figuring out if your service is right for them – it’s *kind of* important. So you need to learn how to grab and hold website visitor’s attention You want your prospects to browse your site and follow the flow towards an action (signup, purchase). The more you can sustain the visitor’s attention, the higher the chanc...

5 Questions every content marketer needs to ask themselves Some people say you can’t predict success and that viral campaigns are just a matter of luck. That’s simply not true. Success and virility are quantifiable. You put a piece of content in front of an initial audience of a reasonable size, trigger a cocktail of emotional responses that create an urge to share and voilà! How come big brands like Old Spice or Dove pull off great video campaigns every single time they launch one? One viral video after another. If it was sheer luck, it would be against all odds — but we know that’s not the case. They follow a formula. I have a formula for successful content, too. Each piece of my content should pass this test containing five simple questions before I show it to the world. Let’s dive in. Question #1: Is this topic novel, and if not, do I offer a unique point of view? Sometimes I get very mad. I open an article with a promising title, from a credible company...

                               Should you be Data Driven or Customer Driven Let me just get this off my chest... I've really had enough of hearing Digital Marketing Experts repeating the same thing over and over again. You know, saying: "You MUST be data driven!". Everywhere I look there's someone else telling business owners and marketers to focus all their energy and time on numbers and statistics. THIS is why so many businesses are failing at digital marketing. Because all they see is numbers, graphs and budgets. They've completely forgotten there are people behind those screens. No, you shouldn't be data driven. You should be data INFORMED. You must be able to track, analyze and understand your data to identify the leaks in your digital marketing funnel. BUT in order to fix them, what yo...

                                            Follow the Facts (data) not Faith Hello, Whether you like it or not, all marketers need to dig in to the numbers in order to improve their marketing campaigns. The ability to successfully analyze data collected through the technologies you use for marketing is an approach not many marketers have taken the time to discover. A large number of marketers have over time adopted faith based marketing strategies. But, those who have adopted data based marketing strategies, are welcomed with new and better marketing opportunities. One of the most important aspect of marketing is knowing where your audience is. As marketing data provides marketers with the opportunity to know the geographic location of their audience, the soc...

Top Social Media Mistakes Companies Make and How to Avoid Them Hello, We live in an age where every company (or at least a huge majority) is present on social media, for better or for worse. The reason for the comment is that there are still many, many, many companies out there that are really not doing a great job on the social media, for a number of reasons. Their social media practices resemble a haphazard routine more than the graceful dance of ballet dancer as they stumble from one mistake into another, turning it into a mess. Today, we will be looking at the most common mistakes companies still manage to make on social media and we will also share a few tips on how to avoid them. Doing it all If you think that your accounting agency should have its own Pinterest or Instagram page, think again. If you were looking to promote your homemade jewelry business on LinkedIn, think again. Some social media outlets are better suited for certain companies, while others ...

                  Creating a Digital Marketing Strategy That Works Hello, Do you know your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing? The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your goal might be to generate 25% more leads via your website this year than you drove last year. So what is a digital marketing strategy you may ask? In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online. From SEO to content marketing and analytic, it can be overwhelming figuring out where to start -- and, more importantly, what’s going to have ...