12 Careers in Digital Marketing

The 12 careers in Digital marketing are covered in this articles,These are:

• Analytics Manager
• Content Marketing or Content Manager
• CRM and Email marketing Manager
• Digital Agency Account Manager and Sales Director
• Copywriter
• Digital Director or Head of Digital (also known as Chief Digital Officer or CDO)
• Digital Marketing Manager and Web Manager
• Ecommerce Manager
• PPC Search Manager
• Search Manager / SEO Manager
• Social Media Manager or Community Manager
• Web Developer and Web Designer

Depending on the size of the company, a “Head of” or “Manager” role such as Digital Marketing Manager or Ecommerce Manager may be a single person in the team (often a more junior role in smaller companies) or may have other staff in digital roles reporting into them (typically a more senior role in a larger company). We have written the job specification such that the roles can be amended for these different sizes of company and scope of work. The Digital marketing job description will help you structure your organisation and get more from your staff.

• Analytics Manager Job description:This Analytics Manager job description template is optimized for posting to online job boards or careers pages and easy to customize for your company.
  

  Analytics Manager Responsibilities

  Include:
  
  • Developing strategies for effective data analysis and reporting
  • Selecting, configuring and implementing analytics solutions
  • Leading and developing a team of data analysts

  • Job brief

    We are looking for an Analytics Manager to organize our analytics function and manage our team of analysts. You will implement tools and strategies to translate raw data into valuable business insights.
    In this role, we expect you to have strong logical reasoning skills and business intelligence. The ability to communicate effectively is essential. If you also have solid industry experience, we’d like to meet you.
    Your goal will be to help our business use data to drive high performance and quality.
    

    Responsibilities

    • Understand business needs and objectives
    • Develop strategies for effective data analysis and reporting
    • Define company-wide metrics and relevant data sources
    • Select, configure and implement analytics solutions
    • Lead and develop a team of data analysts
    • Oversee all analytics operations to correct discrepancies and ensure quality
    • Extract reports from multiple sources (e.g. operations, IT, customer feedback)
    • Build systems to transform raw data into actionable business insights
    • Apply industry knowledge to interpret data and improve performance
    • Keep abreast of industry news and trends

    Requirements

    • Proven experience as an Analytics Manager or Data Scientist
    • Solid experience in data analysis and reporting; industry experience is a plus
    • Background in market research and project management
    • Knowledge of Excel, R and SQL; familiarity with business intelligence tools (e.g. Tableau, SAS)
    • Superb communication skills
    • Analytical skills and strong organizational abilities
    • Attention to detail
    • Problem-solving aptitude
    • BSc/BA in Computer Science, Statistics, Data Management or a related field.

• Content Manager job description

  This Content manager job description template lists core responsibilities and requirements to help you attract the most qualified candidates with content management skills. Similar job titles include SEO Specialist.
  

  Job brief

  We are looking for a qualified Content manager to join our team. You will be responsible for creating, improving and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.
  Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Content manager, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you.
  Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.
  

  Responsibilities

  • Develop content strategy aligned with short-term and long-term marketing targets
  • Collaborate with marketing and design teams to plan and develop site content, style and layout
  • Create and publish engaging content
  • Edit, proofread and improve writers’ posts
  • Liaise with content writers to ensure brand consistency
  • Optimize content according to SEO
  • Use content management systems to analyze website traffic and users engagement metrics
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Develop an editorial calendar and ensure content team is on board
  • Ensure compliance with law (e.g. copyright and data protection)
  • Stay up-to-date with developments and generate new ideas to draw audience’s attention

  Requirements

  • Proven work experience as a Content manager
  • Hands on experience with MS Office and WordPress
  • Basic technical knowledge of HTML and web publishing
  • Knowledge of SEO and web traffic metrics
  • Familiarity with social media
  • Excellent writing skills in English
  • Attention to detail
  • Good organizational and time-management skills

  • BSc degree in Journalism, Marketing or relevant field

    CRM Manager Job Description

    The CRM Manager is responsible for managing the organisations CRM ensuring the company can make the most out of marketing opportunities it offers.
    

    Duties of a CRM Manager include:

    • Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
    • Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
    • Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
    • Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
    • Overseeing direct communications with customers through the CRM.
    • Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
    • Ensuring the database is segmented effectively for targeted marketing activities.
    • Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
    • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.

    The ideal background of a CRM Manager:

    • Extensive experience of direct and digital marketing ideally in a similar industry.
    • Strong background in customer acquisition, re-engagement and retention strategies.
    • Degree educated with a minimum of a 2.1 ideally from an IT or related degree.
    • A Confident and articulate communicator capable of inspiring strong collaboration in an organisation.

    Digital Account Manager job description

    This Digital account manager job description template pairs the skills you should look for in candidates with the main duties for this position.
    

    Job brief

    We are looking for a talented Digital account manager to join our team. You will manage our client portfolio to help our clients improve their web presence.
    As a Digital account manager, you should have solid experience in marketing with a customer service approach. You should also have a clear idea of how digital tools add value to company strategy and performance.
    Ultimately, you should be able to contribute to business growth through creating and maintaining long-term client relationships.
    

    Responsibilities

    • Act as the point of contact for clients for digital management matters
    • Build strong, long-term client relationships and maintain frequent contact
    • Set digital strategies for your assigned customers, considering their specific requirements
    • Suggest, design and implement digital projects to increase customer ROI
    • Address client queries effectively and in a timely manner
    • Optimize web content to increase traffic and improve SEO
    • Present social media strategies to clients
    • Report on web performance metrics
    • Analyze digital campaigns success
    • Stay up-to-date with digital technology trends

    Requirements

    • Proven work experience as a Digital account manager
    • Hands on experience with SEO/SEM and CRM software
    • Experience implementing and optimizing Google Adwords campaigns
    • In-depth understanding of online marketing tools and social media platforms
    • Experience with customer service and account management
    • Excellent verbal and written communication skills
    • Strong analytical skills
    • BSc degree in Marketing or relevant field

    • Copywriter job description

      This Copywriter job description template is optimized for posting on online job boards or careers pages and easy to customize for your company.
      

      Copywriter Responsibilities

      Include:
      

      • Writing clear, compelling copy for various mediums (e.g. ads, blog posts, newsletters)
      • Conducting thorough research and interviews
      • Working with creative professionals to build marketing projects and campaigns
      • Search Manager / SEO Manager
      • Search Manager / SEO Manager

      • Job brief

        We are looking for a creative Copywriter to write clear and concise copy for ads, publications and websites. Your words will inform and engage target audiences.
        Our ideal candidate is a team-spirited, skilled and imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we’d like to meet you.
        Submit up to three writing samples, so we can get an idea of your best work. Feel free to include links to your content or portfolio in your application.
        

        Responsibilities

      • Write clear, attractive copy with a distinct voice
      • Interpret copywriting briefs to understand project requirements
      • Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)
      • Conduct high-quality research and interviews
      • Edit and proofread copy as needed
      • Use SEO principles to maximize copy’s reach
      • Source images and other content

      Requirements

      • Proven experience as a copywriter or related role
      • Knowledge of online content strategy and creation
      • Excellent writing, editing and proofreading skills
      • Experience with SEO
      • Strong research skills
      • Creativity
      • Collaborative spirit
      • Excellent time-management and organizational skills
      • BSc/BA in marketing, English, journalism or related field
        

        Digital Director or Head of Digital (also known as Chief Digital Officer or CDO)

      • In my experience the CDO needs to excel at six key functions in order to be truly effective:
        1. Map digital capabilities to strategic priorities. Digital won’t get the visibility or support it needs if it’s not helping the company get where it wants to go.
        2. Serve as the executive sponsor for digital process innovation. Other executives might not be measured on new functionality or economies of scale that digital capabilities enable. For instance, consider the complexities of digitizing the mortgage loan application, and how that will impact a variety of existing business processes.
        3. Develop and administer the digital project portfolio. Responsibility for actual deployment of digital solutions might rest with line of business executives. Centralized monitoring of often-heterogeneous digital initiatives is critical.
        4. Measure new efficiencies and ROI. Replacing manual processes with technology drives both cost savings and revenue generation. The CDO’s oversight across digital initiatives positions him or her uniquely well to measure success.
        5. Develop ways to attract and retain top talent. Companies often have more mature visions for digital than they do skills.
        6. Be the “executive intermediary” during delivery. This often means enlisting involvement from other executives, re-establishing priorities, acting as a coach, or serving as tiebreaker during the rollout of digital capabilities.
        Most of these responsibilities are brand new and thus won’t step on the toes of incumbent executives, many of whom—once they realize the additive value of the CDO—will welcome the help.

      • Digital Marketing Manager job description

        This Digital Marketing Manager job description template is optimized for posting in online job boards or careers pages and easy to customize for your company.
        

        Digital Marketing Manager Responsibilities

        • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
        • Maintaining our social media presence across all digital channels
        • Measuring and reporting on the performance of all digital marketing campaigns
      • 
        

      Job brief

      If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
      

      What does a Digital Marketing Manager do?

      You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
      

      Responsibilities

      • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
      • Design, build and maintain our social media presence
      • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
      • Identify trends and insights, and optimize spend and performance based on the insights
      • Brainstorm new and creative growth strategies
      • Plan, execute, and measure experiments and conversion tests
      • Collaborate with internal teams to create landing pages and optimize user experience
      • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
      • Instrument conversion points and optimize user funnels
      • Collaborate with agencies and other vendor partners
      • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

      Requirements

      • BS/MS degree in marketing or a related field
      • Proven working experience in digital marketing
      • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
      • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
      • Experience in optimizing landing pages and user funnels
      • Experience with A/B and multivariate experiments
      • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
      • Working knowledge of ad serving tools (e.g., DART, Atlas)
      • Experience in setting up and optimizing Google Adwords campaigns
      • Working knowledge of HTML, CSS, and JavaScript development and constraints
      • Strong analytical skills and data-driven thinking
      • Up-to-date with the latest trends and best practices in online marketing and measurement

      
      

      • Ecommerce Manager

      Ecommerce Managers develop and carry out the strategic online marketing plans for companies and organizations that do business on the Web. As such, they need to stay current with the online marketing environment and adapt their strategy to best serve the interests of their organization and to keep pace with the competition in their field. Ecommerce Managers often are heavily involved with companies’ websites, particularly advertising and content elements. Given the 24/7 nature of online shopping, Ecommerce Managers may work irregular hours and be on call to handle any issues that arise. They often collaborate with content developers, fellow businesses and customers. They generally are in charge of an organization’s ecommerce division and report to upper management. General duties will include website design, market research, budgeting, interviewing and training new recruits, supervising the ecommerce division, and presenting project designs to upper management. Any large business with an online presence will likely employ an ecommerce manager. As more and more companies operate online, job outlook for this profession is strong.
      
      

      Ecommerce Manager Duties and Responsibilities

      The Ecommerce Manager will be primarily responsible for overseeing and managing the ecommerce department of a company with a significant online presence. They will handle decision-making for the website, social media accounts, and online advertising. They will also be responsible for research and development of new online marketing strategies, and for hiring and training the rest of the Ecommerce division.
      Website Design
      The Ecommerce Manager will be responsible for determining the format and features of the website in order to maximize clarity and ease of navigation for customers. They will liaise with the Web designers to develop and alter the website as needed.
      Research and Development
      The Ecommerce Manager will keep abreast of new developments in the e-marketing world. They will also research the company’s core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company’s targeted ad buys.
      Supervision, Hiring and Training
      The Ecommerce Manager will oversee the entire e-commerce division and divide up employees on tasks. They will also be responsible for interviewing, bringing their preferred candidates to upper management, and providing necessary training.
      Financial Planning and Budgeting
      Ecommerce Managers generally have a set budget from upper management for their division. The job of an ecommerce manager is to plan for e-marketing expenditures well in advance and develop a financial plan that will maximize their resources.
      Project Development and Presentation
      The Ecommerce Manager will liaise directly with upper management and present their plans for any new advances or initiatives to improve the company’s online presence and e-sales.
      
      

      Ecommerce Manager Skills

      An ideal candidate for the Ecommerce Manager position is an organized, analytical person with strong technical skills. They will be able to multitask effectively and be able to problem-solve when needed. An Ecommerce Manager will be able to successfully manage a team of people and delegate tasks based on skills. They must be creative, pragmatic and eager to learn. Here are more skills that great Ecommerce Managers have.
      Communication: A large part of an Ecommerce Manager’s job is effective communication. They must be able to clearly describe job duties to those they supervise, and lay out full plans to the management. Expert written and verbal communication is key to getting ideas across.
      Technical Understanding: A strong grasp of modern technology and social media is essential to the job of an Ecommerce Manager. An expert understanding of spreadsheets, databases, financial analysis, website design, search engine optimization, and e-marketing strategy will be key to fulfilling the many functions of the job.
      Flexibility: The job of an Ecommerce Manager is unpredictable. Candidates must be willing to work long, irregular hours when needed. The market changes quickly, and new developments may require a quick overhaul of the company’s strategy. Thus, the idea candidate will be able to change strategies and rethink conventional wisdom at any time.
      Professionalism: The Ecommerce Manager will be required to oversee a team, meet with clients and designers, and present to superiors. As such, a professional approach in dress and speaking ability will be essential for success.
      

      Ecommerce Manager Educational Requirements

      A position as an Ecommerce Manager will generally require a Bachelor’s degree with a specialization in marketing or business. Many college business programs now offer specific classes in online marketing and sales. As the position is a leadership position, companies often require classes in management as well, and an Ecommerce Manager will generally have at least four years’ experience in a related field.
      

      Ecommerce Manager Tools of the Trade

      Ecommerce Managers use a broad array of tools in their daily work to manage the many elements of their work. They generally include:
      Analytical Tools: Google Analytics and other analytical software will be essential for tracking sales trends and making projections of future growth.
      Spreadsheets: Tracking data is an essential part of the job. Using tools like Excel and other spreadsheet software makes organizing months of data effective and easy.
      Presentation Software: An Ecommerce Manager will be expected to present new initiatives to management and potential clients. An effective, easy to use software such as PowerPoint is essential to creating visually appealing, easy-to-follow presentations.
      Smartphone: An Ecommerce Manager must be on call to handle sudden updates, and a significant part of their job is interaction with clients. As such, an up-to-date smartphone with e-mail capability is essential.
      Online Sales Portals: Amazon Vendor/Seller Central and similar sites are key to managing the sales portion of the job, and allow the Ecommerce Manager to keep track of sales data in one convenient location.
      

      • PPC (Pay Per Click) Manager job description

        This PPC (Pay Per Click) Manager job description template is optimized for posting to online job boards or careers pages and easy to customize for your company. Similar job titles include SEO Manager.
        

        PPC Manager Responsibilities

        Include:
        

        • Launching and optimizing PPC campaigns
        • Monitoring budgets and overseeing search platform accounts
        • Tracking KPIs and producing useful reports for management
          

          Job brief

          We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.
          In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
          Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
          

          Responsibilities

          • Participate in forming effective paid search strategies
          • Launch and optimize various PPC campaigns
          • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
          • Be involved in keyword selection and audience targeting
          • Monitor budget and adjust bids to gain better ROI
          • Track KPIs to assess performance and pinpoint issues
          • Produce reports for management (e.g. dashboards)
          • Write attractive and concise copy for adverts
          • Suggest and develop new campaigns across multiple channels
          • Maintain partnerships with PPC ad platforms and vendors
          • Find ways to reduce risk of click fraud
          • Keep abreast of PPC and SEM trends

          Requirements

          • Proven experience as a PPC Manager or Digital Marketing Specialist
          • Experience in data analysis and reporting
          • Knowledge of SEO and digital marketing concepts
          • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
          • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
          • Understanding of HTML and XML is a plus
          • Proficient in MS Office (particularly Excel)
          • Excellent communication skills
          • Analytical thinking with strong math skills
          • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

            SEO Manager job description

            This SEO Manager job description template is optimized for posting to online job boards or careers pages and easy to customize for your company. Similar job titles include SEO Analyst, Strategist, Specialist and Consultant.
            

            SEO Manager Responsibilities

            Include:
            

            • Developing and implementing effective search engine optimization (SEO) strategies
            • Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities
            • Managing offsite and onsite optimization projects and reporting on performance

      Job brief

      We are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. You’ll also oversee paid search campaigns to ensure their success.
      We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Current knowledge of SEO practices and techniques is essential to this role.
      Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.
      

      Responsibilities

      • Develop and execute successful SEO strategies
      • Manage team of SEO Specialists
      • Conduct keyword research to guide content teams
      • Review technical SEO issues and recommend fixes
      • Optimize website content, landing pages and paid search copy
      • Direct off-page optimization projects (e.g. link-building)
      • Collect data and report on traffic, rankings and other SEO aspects
      • Work with social media and PPC teams to optimize campaigns
      • Keep abreast of SEO and integrated marketing trends

      Requirements

      • Proven experience as SEO Manager, SEM Manager or similar role
      • Knowledge of standard and current SEO practices
      • Knowledge of HTML/CSS
      • Experience with SEO reporting
      • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
      • Excellent communication skills
      • Strong organizational and leadership skills
      • Analytical mindset with numerical aptitude
      • BSc/BA in Marketing, Business or related field

      Community Manager job description

      This Community Manager job description template lists the responsibilities and competency requirements to help you identify the ideal candidate to advocate your brand. It’s also easy to customize to meet your specific job requirements. Similar job titles include Social Media Coordinator.
      

      Community Manager Responsibilities

      Include:
      

      • Setting and implementing social media and communication campaigns to align with marketing strategies
      • Providing engaging text, image and video content for social media accounts
      • Responding to comments and customer queries in a timely manner
        

        Job brief

        We are looking for a qualified Community manager to join our team. If you are a tech-savvy professional, experienced in social media, PR and promotional events, we would like to meet you.
        Our ideal candidate has exceptional oral and written communication skills and is able to develop engaging content. You should be a ‘people person’ with great customer service skills and the ability to moderate online and offline conversations with our community.
        Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.
        

        Responsibilities

        • Set and implement social media and communication campaigns to align with marketing strategies
        • Provide engaging text, image and video content for social media accounts
        • Respond to comments and customer queries in a timely manner
        • Monitor and report on feedback and online reviews
        • Organize and participate in events to build community and boost brand awareness
        • Coordinate with Marketing, PR and Communications teams to ensure brand consistency
        • Liaise with Development and Sales departments to stay updated on new products and features
        • Build relationships with customers, potential customers, industry professionals and journalists
        • Stay up-to-date with digital technology trends

        Requirements

        • Proven work experience as a community manager
        • Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
        • Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
        • Excellent verbal communication skills
        • Excellent writing skills
        • Hands on experience with social media management for brands
        • Ability to interpret website traffic and online customer engagement metrics
        • Knowledge of online marketing and marketing channels
        • Attention to detail and ability to multitask
        • BSc degree in Marketing or relevant field

          Web Developer job description

          This Web Developer job description sample template is optimized for advertising for a website developer on online job boards or careers pages. It is easy to customize with key duties and responsibilities. Feel free to modify this posting to a web designer job description, or for your specific needs. Similar job titles include Software Engineer and Senior Web Developer.
          

          Web Developer Responsibilities

          Include:
          

          • Writing well designed, testable, efficient code by using best software development practices
          • Creating website layout/user interfaces by using standard HTML/CSS practices
          • Integrating data from various back-end services and databases
            

          • Job brief

            We are looking for an outstanding Web Developer to be responsible for the coding, innovative design and layout of our website.
            Web Developer Job Duties
            Web developer responsibilities include building our website from concept all the way to completion from the bottom up, fashioning everything from the home page to site layout and function.
            

            Responsibilities

            • Write well designed, testable, efficient code by using best software development practices
            • Create website layout/user interface by using standard HTML/CSS practices
            • Integrate data from various back-end services and databases
            • Gather and refine specifications and requirements based on technical needs
            • Create and maintain software documentation
            • Be responsibile for maintaining, expanding, and scaling our site
            • Stay plugged into emerging technologies/industry trends and apply them into operations and activities
            • Cooperate with web designers to match visual design intent

            Requirements

            • Proven working experience in web programming
            • Top-notch programming skills and in-depth knowledge of modern HTML/CSS
            • Familiarity with at least one of the following programming languages: PHP, ASP.NET, Javascript or Ruby on Rails
            • A solid understanding of how web applications work including security, session management, and best development practices
            • Adequate knowledge of relational database systems, Object Oriented Programming and web application development
            • Hands-on experience with network diagnostics, network analytics tools
            • Basic knowledge of Search Engine Optimization process
            • Aggressive problem diagnosis and creative problem solving skills
            • Strong organizational skills to juggle multiple tasks within the constraints of  timelines and budgets with business acumen
            • Ability to work and thrive in a fast-paced environment, learn rapidly and master diverse web technologies and techniques.
            • BS in computer science or a related field