Everyone Needs A Digital Marketing Plan
Everyone Needs A Digital Marketing Plan All business owners have digital marketing in the back of their minds. They know this is an approach they have to adopt in order to be relevant today. However, they struggle to integrate this into their current marketing strategy. Having a clear understanding of what you are currently doing and where you want to be is the first step of the digital marketing planning. In order for you to outline your plan, you should be able to figure out where you stand and how much you have to do to achieve digital marketing excellence. According to a survey, nearly 50% of businesses don't have a clearly defined digital strategy. Often, we create this perfect plan but then the person or team in charge doesn't follow it on a day-to-day basis, and so the goal is hard to reach. It is crucial to define and monitor the right KPIs for your business and work hard toward achieving them. Measuring them in real time helps make any adjustm...