Digital marketing

Top 5 Tools Digital Marketers Should Use for Making Video Explainers T he format started to come into its own in 2016 and hasn't shown any signs of stopping. As a matter of fact, all signs point to videos becoming an even more vital tool in social media marketing. This is due to how easy video creation is nowadays and the benefits it provides businesses. Video Explainers Simplified Video explainers are quite different from other marketing videos. An explainer video is short and uses attractive visuals to immediately grab the viewer's attention. It's informal, educational, and explains an idea in a straightforward, compelling, and engaging manner. Benefits of Using Video Explainers Explainer videos have shaped up to be  effective marketing tools and provide businesses with various benefits. One such benefit is its ability to explain a business idea in as little as 90 seconds. If properly designed, the video's call-to-action can lead the audience i...

DIGITALMARKETINGINTERNSHIPIN SPAIN DESCRIPTION OF THE COMPANY: The company provides a platform which connects worldwide web professionals. It helps in development of applications, games for smartphones and tablets, offers consulting projects and supports marketing activities. LOCATION: ...

Creative Strategies to Increase Mobile App Adoption There are several well-known methods of increasing adoption and retention for mobile apps. Ensuring the onboarding process is as simple as possible and using push notifications are two well-known techniques to improve engagement. The following are a few of the more creative methods app marketers...  Gamification Turning an app into a game is a great way to leverage the network effect. People love to be part of a community and people love to compete. If you can create a game within your app, you can reward users for referrals and for information that makes the app more useful. For example,  CallerSmart is an app that helps users avoid unwanted calls and messages by providing information on unknown numbers. The information is crowdsourced, and users are rewarded for their info with points and badges. Not all users will want to share information, but many will – and that makes the app more...

Digital Marketing Nightmares: 3 Challenges and How to Solve Them The following is a guest contributed post by Matt Langie, CMO at Mapp Digital. Digital marketing continues to transform how brands interact with customers, and it’s safe to say every industry changed for the better. Sure, this is a pretty grandiose statement, but think about...    The following is a guest contributed post by Matt Langie, CMO at Mapp Digital . Digital marketing continues to transform how brands interact with customers, and it’s safe to say every industry changed for the better. Sure, this is a pretty grandiose statement, but think about it. Marketers have more data-driven insights than before, and in turn, they use those insights to better engage with key demographics. While there are many new avenues for consumer interaction and data-driven strategies to increase conversions, there’s still crippling challenges the industry needs solve. Here are three ...

        How to Get Google Adwords Certified? Many people recently asked me how to become a Google AdWords certified professional. This post is going to show you how. Digital Deepak There is a bit of confusion in this arena because Google recently changed how the entire certification program works. Google AdWords certification is definitely a plus if you want to brand yourself as a PPC expert. (But keep in mind that passing this exam alone does not make you an expert). Read more about how to become a  self made digital marketing expert . Earlier, the test alone costed $50 to try and the process of the certificate issue was different. Now it is free to take the test. If you take the test and fail, there is a time period where you have to wait before you can give it a go again. The entire certification program is now re-branded as ‘ Google Partners ‘. You can access the Google Partners website at  https://www.google.com/partners/ Ther...

Top 6 Digital Marketing Skills You Need to Grow Your Business When you learn digital marketing with us you will learn digital marketing skills that companies do not have and can’t do hence why they will hire you to do it for them either as a full-time employee or as an agency owner. 1. Digital Marketing Fundamentals and Website Conversion Funnel Before you can begin promoting any business, there are some fundamental principles that you need to understand. We will demonstrate the power of applying digital concepts across the marketing function in any business. You will learn and understand how to harness the power of digital marketing as a core driver of the marketing strategy for any company. You will also need to learn about website conversion rate and usability. You’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them. In ever aspect of life...