Digital marketing

How much time should you be dedicating to social media each week? Online marketing is an investment in your business. In this short, interactive guide, we'll ask you a few simple questions to make sure you're equipped to invest your advertising dollars wisely and reach your marketing goals. Before you take advantage of all that online marketing can do for your business, make sure you know the basics.  Difference between ads and "organic" search results Let's say you're advertising your products or services with AdWords, Google's online advertising platform. When someone conducts a Google search for terms related to your business, your ad can appear on the top or bottom of the Google search results page with an ad label. Your ad's placement is primarily based on how relevant and useful it is to what the person searched for, your bid, and a few other factors. The other section of the page shows "organic" search res...

1. Digital Marketing Levels the Online Playing Field Gone are the days when business owners still welcome the notion that  Digital Marketing  is only for the likes of multinationals and large corporations that have the ample resources required to mount an online marketing campaign. Digital Marketing actually levels the playing field, providing small and medium enterprises with the chance to compete against the big boys and attract their share of targeted traffic . With digital marketing, Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call centre, small businesses can engage effectively with multiple customers, even to customers from many parts of the world even if they don’t have physical stores or branches in these locations. 2.  Digital Marketing Is More Cost-Effective than Traditional Marketing Small businesses have very little resources and eve...

 As consumers spend more time using the internet and less time with other channels – advertisers are also forced to follow this trend. The ads have to be there where the eyeballs are. Unfortunately, digital marketing is not as simple and straight forward as traditional marketing. Digital marketing is best done in-house and cannot be outsourced to a digital marketing agency for various practical reasons. This is the reason that digital marketing experts are sought after all over the world right now and the demand for such candidates will only go up in the future. If you have a marketing background and want to become a digital marketing expert; you may be wondering which is the best way to go about it. There are several courses on digital marketing which are being offered as workshops, online courses and one-on-one coaching programs.   There are certification exams such as HubSpot Inbound Marketing certification program and Google Adwords certification . Bu...

                                      Sales  Techniques that Work 1. Challenging the Status Quo Most salespeople see the sales process as a linear process. At some point, it has an end – the prospect will choose either you or your competitor. The truth is that those are not the only two end points. There’s another option – no decision – which is chosen all too often. Studies show that 20 to 60 percent of deals in the pipeline are lost to “no decision” rather than to competitors. It’s only by Challenging the Status Quo that you can get your prospects to see that change – i.e., adopting your solution – is necessary. 2. Finding Your Value Wedge How much overlap is there between what you can provide to your prospects and what your competition can provide? Most B2B salespeople a...

                                        What Is SEO & How SEO Works It might be close to Rocket Science or Brain Surgery but SEO isn’t as mysterious as many make out… so here it is – Search Engine Optimization demystified and deconstructed… The main mission of it is to discover all the errors and disadvantages of a website that is its position in search engines and to help you find potential solutions to those problem.    Sooner than later,there will come a time when every web project has to be faced with an audit of it .                                      What to expect from an SEO Audit? You should expect 3 things: A description of the curren...

10 Ways to Boost Facebook Engagement 1. Show Your Personality Social media is just that -- social! And everything you post for your business on Facebook should portray your company's personality. What if your business's personality hasn't been established yet? 2. Ask Questions Asking your fans questions & using fill-in-the-blank posts are some of the easiest ways to get people to engage with your posts. That's why we devoted 2 categories of our to nothing but questions & fill-in-the-blanks! For me, these are the 2 best categories in the engine. Don't tell anybody... but when I'm craving some Likes & comments from my own Facebook friends, I'll post a few of these suggestions just to get my community talking. Works like a charm. Every time. Here are a few I just found in the engine that might work well on your fan page today: How many rings before you answer the phone? What's the first luxury car the pops in your head? ...

      5 Top tools for Digital Marketing          When it comes to digital marketing, few things are as important as the tools digital marketers rely on to get their jobs done. These include everything from social media platforms like Facebook and Instagram to analytics tools like Google Analytics. Allowing marketers to create, test and measure the performance of their campaigns, digital marketing tools ensure that marketers can launch and test campaigns quickly and effectively. Here are the five common digital marketing tools. 1. Social media platforms A common part of any integrated marketing strategy, social media platforms like Facebook , Instagram and Snapchat are a great way for marketers to engage with their audiences and generate buzz around their brand. In addition to the standard features these platforms offer, there are also some features that are designed specifically for marketing. These include Facebook...