Digital marketing

Apply for roles with polished CVs and covering letters In this write up, I’ll show you how to create a CV that clearly shows potential employers what you can offer. You’ll also learn how to write a clear and persuasive covering letter that can land you that all-important interview. Let's start with how to write a great CV. Think of your CV as a written summary of your personal, professional and social attributes that proves why you're the ideal candidate for a job. While there are no official rules for how it should look, here are some key points you’ll definitely want to include: - your contact information—such as your name, phone number and email - a summary section at the top, describing in 2-3 sentences who you are and what you have to offer - details of your previous work experience, including company names, job titles, and start and end dates - add a brief summary of your roles and achievements that emphasise the skills require...

The first steps to a new job in Digital Marketing Whether you’re starting out in an industry for the first time, or are ready for your next challenge, the first step when looking for a job is defining what is important to you. Let’s start by thinking about what you enjoy, and which industries or companies would suit you best. If you could list five things you want from a job, what would they be? Do you love helping people learn, or enjoy working with numbers—or perhaps you want a position that offers flexible hours? To get to know yourself better, ask your friends, family and colleagues which words they think describe you best and what your greatest strengths are. Personality tests can also help you recognise the traits that come to you naturally. The most popular one is MBTI, but there are many others available online to choose from. Once you’ve defined what your dream job could look like, the next step is to identify the skills you have to offer. Begin by writing down y...

How To Brand Your new Business! Creating a compelling new brand is so much more than just getting the logo right. Below are the key things we’ve learned while working with start-ups that can help those embarking on the same journey; 1.      Who are you? Finding both a distinctive brand name and an unused domain name is like finding a polar bear in a snowstorm. To avoid the disappointment of creating the perfect name, but finding it’s already used by a local kebab house, run naming work streams in parallel. It’s also worth trusting your instincts. Lots of successful businesses quickly pick a name and worry about embedding meaning into it later. 2.      Be prepared to learn on the job, and learn fast Regardless of whether you’re the business owner, or the creative agency, everyone is learning on the job. Visionaries (as start-up founders often are) are not usually experts in marketing. They may have bags of enthusi...