Digital marketing

1. Reflect on the Successes and Shortcomings of the previous year In order to plan for the future, it’s important to know your current benchmarks. What were the wins of 2017? Answering the following questions will help you identify the current status of your digital maturity and may give you inspiration for a 2018 vision: How do you differentiate yourselves from the competition? Does your team work from one content calendar? How do you manage digital content and assets and what are your operational pain points? How do you personalize your message to make it relevant? Are your digital channels siloed, coordinated, or cross-channel? What data do you have on your customers and how do you measure the effectiveness of marketing campaigns? By establishing the current state of your marketing program, you set the foundation to measure future progress. 2. Set a Vision Identifying an ideal future state allows for key stakeholders to align under a unified vision. How broa...

Marketing Tips For Small Business In 2018   Effective marketing requires a consistent awareness of upcoming trends and emerging channels. Even if you feel confident in your business's current techniques and strategies, you should keep an eye on what’s coming next so you can stay competitive and ahead of the rest. To keep your small business successful in 2018, here are five marketing tips to help you. 1. Blog With Expertise If you’ve been in the marketing industry the past few years, you know that blogging is a trend that virtually every business has adopted. Blogging is a great way to utilize search engine optimization practices and get your small business noticed . Unfortunately, many businesses focus on frequency and forget the importance of quality. By optimizing your website for search engines with quality blog posts, your business will appear at the top of search results for topics related to your service offering. This will lead to more visitors to your w...

You Need to Use Emails in Your Marketing Strategy Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant?   Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms aid in giving businesses the power to reach customers--and potential customers--in a quick and easy way. As you grow email subscribers, it’s important to remember that you are not just hoarding email addresses. You are growing a database of people that, in one way or another, care about your product. When someone opts-in, they’re letting you know that they might be interested in what you have to say! Do not take this lightly, this is your chance to land in their inbox and add value to their day. So,  why exactly do you need an e...