Digital marketing

The Big Question: How can we grow a business that is profitable and sustainable. When we use sustainable here we mean a business that continuously generates profit. It is possible for a business to be profitable today but suddenly becomes unprofitable tomorrow. I remember when one of my past student attended our course and shared in class that she had ran a Facebook ad that generated her 3 million worth of sales with just $300.  But then she couldn't repeat the process again.  In fact, the business started to suffer hence why she had to attend our course. Obviously, her business changed tremendously after attending  our course .   She was now able to build sustainability into her digital marketing. This is a warning : There is little profit in understanding digital marketing strategies on it own, for example, Facebook advertising or Search Engine Optimization (SEO) on it own. There is enormous profit in understanding how to apply these mar...

Google Analytic is the most popular web analytic software on the planet. You probably use it. But I bet you're not using it very well. (Sorry.) The key weakness of Analytic is the same as its key strength: there's so much data and so many reports. You can pull a ton of different metrics from it, but there's so much there that it can be hard to pick through the noise to draw useful insights. If you know how to use it right, though, Analytics can be one of the most important tools in your marketing arsenal. For example, did you know that you can set up a custom dashboard of the metrics that matter most for your business, to make it easy to see almost all your key performance data in one place each time you want to? Rather than bouncing around between a million different reports, you can just open your dashboard and see everything at once. Creating a custom dashboard is easy. First, hit "Dashboards" at the top-left of your Analytic account. ...

10 Steps to Getting Started in Social Media Marketing    When it comes to using social media marketing to build your business, the worst action is no action, and your biggest problem is being invisible, not being talked about negatively. As long as you're part of the conversation on the social Web, you can hear what's being said about you and massage negative perceptions about your business. But if no one is talking about you, you have no chance for growth. That means you need to get involved on the social Web as soon as possible, not only to capitalize on the opportunities that it presents to your business, but also to develop and protect your reputation. It's a good idea to start with a plan that has goals and an organizing framework to keep you on track. If you start down a path on the social Web and hate what you're doing, you can change things around. Just as you change networking and conversational approaches in person, you can do so on the social Web. The o...

HERE IS WHAT YOU NEED TO KNOW TO DRIVE ROI WITH EMAIL! After 4+ years we’ve made some discoveries as to what kind of email gets our customers more business, and higher ROI long term. Some of this is through the prism of what works for tech contracting business and other similar businesses. They are built on high transaction value, long term, repeat business that requires technical skills their customers either don’t have or would rather not use. It’s somewhat different in other spaces. For example, some  pure e-commerce companies (depending on their market) or hospitality business we help may use strategies that fly directly in the face of these. Those organizations actually strive to achieve the “mistakes” noted in our recent Email Marketing Mistakes post. For them, they aren’t mistakes, but a proven email marketing strategy. Again, it’s all about market and audience; followed by measurement and testing.  “…..there is a continued underinvestment in email m...

 Why should a small business either develop or strengthen its presence online? Clearly the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new era of marketing and communications is in danger of losing out.  However, whilst I am passionate about all things digital I suggest you don’t blinker your vision and miss out on any traditional media that your customers and prospects use and what currently works.  It could be that a blended strategy of traditional and digital marketing can still yield returns for your business Here is how I see the 10 benefits of Digital Marketing v. Traditional Marketing: 1. Level playing field :  Any business can compete with any competitor regardless of size with a solid digital marketing strategy.  Traditionally a smaller retailer would struggle to matc...

First of all,  digital marketing  is infinitely more affordable than traditional offline  marketing  methods. An email or social media campaign, for example, can transmit a  marketing  message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience With the change and evolution of modern technologies,  small and medium businesses  are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with  digital marketing strategies  – in an attempt to capture a growing and very lucrative online marketplace. For it is the process of attracting targeted audiences online that will spell the difference between a successfully thriving business – and a failed one. Even if you receive tons of daily traffic to your website, th...